CX Monthly

Arena funding was raised by leveraging pre-sale of partnerships and premium hospitality (generating substantial non-recourse debt capacity), as well as equity contributed by the club and OVG, many industry observers remained skeptical given the $1B+ price tag. But OVG’s creative approach to partnerships generated extraordinarily high revenues (far beyond typical arenas).  Instead of emphasizing impressions via signage that would appear on television and amplified on social media, all partnerships are rooted in providing a platform to tell the partners’ story, in a non-intrusive manner that pleases and adds value to the guest experience.

CPA’s 2617 M2 of LED screens activate sponsorships, tell stories, and create aesthetics in the building

READ more about the challenges they faced and how OVG convinced the city, the fans and themselves that this project was feasible despite its high cost.