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CX Monthly
MON 03 MAY | INNOVATION
Optimizing Revenue via Premium Seat Offerings
Optimizing Revenue via Premium Seat Offerings

Here are some examples of new buildings that were designed pre-pandemic.

Although considered groundbreaking at the time, these types of premium spaces are quickly becoming the new norm. The insights provided by industry leaders such as Bill Dorsey (Chairman & Founder of ALSD), Andy Simons (Director at KSS), Mike Bohndiek (Consultant to Arsenal & West Ham), amongst others, outline the differences in premium seating across different sports, markets and leagues. The movement toward innovative premium seating concepts, which was anchored in the US, has been accelerated by COVID and is now emerging venues across the globe. All of these new concepts have one key objective: finding new ways to entice customers into buying premium seating.

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Marriott Hotels converted a suite to a hotel room at FC Bayern's Allianz Arena.

Read more HERE.

 

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