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CX Monthly
TUE 02 FEB | DEMOGRAPHICS
Nielsen study shows why leagues, clubs and players standing for social justice is smart business
Nielsen study shows why leagues, clubs and players standing for social justice is smart business

Brands linking with social justice attract customers

Study reveals that brands linking with social justice attract customers open to trying new brands. In light of the ECA report that was shared in a prior issue of CX Monthly, revealing a significant decline of soccer interest among the 16-24 age group, the opportunity for clubs to link social justice initiatives with strategies to refresh their fan base is indisputable.  Read about the Nielsen study HERE.

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