While sports marketing and fandom were already changing due to second-screen experiences, they are about to be changed at a much greater pace due to COVID-19-based realities.
Young generations of fans are watching sports different. Inside the stadiums, they watch the live game, the video screens and content on their smartphone all at the same time! At home, they are watching the big screen and the small screen together. The second (and third) screens can substantially upgrade the quality of the customer experience, providing immersive and compelling content that goes far beyond the game itself. With the advent of amazing technologies, using mixed-reality, virtual reality and artificial intelligence, smart clubs can now adapt to their smart fans, setting the table for future growth and taking advantage of the pandemic to refresh our fan bases.
This story comes from Sports Business Journal.