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CX Monthly
SUN 28 JUN | E-SPORTS
LaLiga is on the cutting edge of a global trend, providing an ideal platform to reach the next generation of fans
LaLiga is on the cutting edge of a global trend, providing an ideal platform to reach the next generation of fans

Revenue from the e-sports sector was estimated to top $1B in 2019, a 27% increase over 2018.  Clearly, this is one of the fastest-growing sectors as sports, entertainment and the preferences of young adults converge

We think e-sports is far more than a branding exercise:

  • Data capture, which can be monetized to generate new revenue from sponsorship (especially in non-traditional categories)
  • Brand affinity
  • Aligns with entertainment preferences of player demographics (providing a direct connection between the club, its players and a new breed of fans)
  • Content – why not launch a new digital platform that is anchored by club/player-inspired content that is specifically targeted and directed to this new generation of fans which, in turn, can be monetized via aligned brands?

Read more HERE.

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