<p>Revenue from the e-sports sector was estimated to top $1B in 2019, a 27% increase over 2018.&nbsp; Clearly, this is one of the fastest-growing sectors as sports, entertainment and the preferences of young adults&nbsp;converge</p>

_LaLiga Fan Experience

E-sports.jpg

<p>We think e-sports is far more than a branding exercise:</p>

<ul>
	<li>Data capture, which can be monetized to generate new revenue from sponsorship (especially in non-traditional categories)</li>
	<li>Brand affinity</li>
	<li>Aligns with entertainment preferences of player demographics (providing a direct connection between the club, its players and a new breed of fans)</li>
	<li>Content &ndash; why not launch a new digital platform that is anchored by club/player-inspired content that is specifically targeted and directed to this new generation of fans which, in turn, can be monetized via aligned brands?</li>
</ul>

<p>Read more <a href="https://www.morningbrew.com/daily/stories/2020/01/31/traditional-sports-leagues-waging-battle-royale-esports" style="color:blue; text-decoration:underline">HERE.</a></p>

<div data-image-app-id="1122"><img src="/media/view_img_app/1122/big" /></div>

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