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CX Monthly
SUN 27 SEP | BRAND ENGAGEMENT & CONTENT CREATION
How sports marketing connects with the next generation of fans
How sports marketing connects with the next generation of fans

Reaching young adults

In May 2019 (therefore, still valid today), Forbes published an excellent story that summarizes how smart sports marketers are striking the right “note” in their efforts to reach young adults. The story not only offers several key insights on how to establish emotional connections, but also several partnership activation case studies that most LaLiga clubs can adapt.  Here is the story.

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