The complete shutdown of live sport during the coronavirus pandemic has created unique conditions for the next few months, but it has also confirmed challenges that preceded the current crisis.

_LaLiga Fan Experience

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COVID-19 has wreaked havoc on the sports industry. &nbsp;At the same time, sports leagues and clubs are beginning to embrace the pandemic as an&nbsp;opportunity to think differently. &nbsp;It is no longer feasible to resist change, as&nbsp; the pandemic is forcing all of us to adapt to the &ldquo;new normal,&rdquo; take some (calculated) risks, develop great content and understanding that our fans have lives beyond football. &nbsp;

Here is a great story from&nbsp;<a href="http://www.sportspromedia.com/opinion/lessons-sports-industry-covid-19-olympics-last-dance-investment-strategy" target="_blank">SportsPro</a>&nbsp;that should inspire all of us to change our mentality so that we can assure a bright future for the &ldquo;beautiful game&rdquo;.

<a href="https://www.sportspromedia.com/opinion/lessons-sports-industry-covid-19-olympics-last-dance-investment-strategy" target="_blank">Read more</a>