Inside every LaLiga stadium, there is an abundance of air & space
There is unused and under-used “real estate” – nooks, crannies, corridors, walls and, in some cases, running tracks around the pitch (which Mallorca uses for their Corner VIP). Given that most clubs operate their stadium on matchdays, even if you cannot install permanent fixtures, clubs should think about how they can monetize air & space, especially if you can engage your fans and, at the same time, activate your partnerships.
This is a fantastic story from BizBash, which provides several examples and photos of innovative ideas to utilize your stadium in new ways. Read more HERE.