Football could be losing the critical 16-24 year-old generation
ECA’s recent demographic study reveals that football could be losing the critical 16-24 year-old generation. Why? Respondents emphasize the lack of diversity and equality in football. This is a critically important study that should influence the customer acquisition and retention strategies of every LaLiga clubs.
“It is no longer enough for clubs to compete; they need to demonstrate a level of social responsibility and community awareness aligned with fan values”
(Lasse Wolter, Director of Memberships & Business Development, European Clubs Association)
Read related Palco23 story HERE.
Read Soccerex story HERE.