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CX Monthly
SUN 27 SEP | FAN OF THE FUTURE
ECA Study reveals urgent need to re-imagine our customer acquisition & retention strategies
ECA Study reveals urgent need to re-imagine our customer acquisition & retention strategies

Football could be losing the critical 16-24 year-old generation

ECA’s recent demographic study reveals that football could be losing the critical 16-24 year-old generation.  Why?  Respondents emphasize the lack of diversity and equality in football.  This is a critically important study that should influence the customer acquisition and retention strategies of every LaLiga clubs.

“It is no longer enough for clubs to compete; they need to demonstrate a level of social responsibility and community awareness aligned with fan values”

(Lasse Wolter, Director of Memberships & Business Development, European Clubs Association)

Download ECA Fan of the Future report HERE

Read related Palco23 story HERE

Read Soccerex story HERE.

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