Football could be losing the critical 16-24 year-old generation

_LaLiga Fan Experience

Fan ECA.jpg

ECA&rsquo;s recent demographic study reveals that football could be losing the critical 16-24 year-old generation.&nbsp; Why?&nbsp; Respondents emphasize the lack of diversity and equality in football.&nbsp; This is a critically important study that should influence the customer acquisition and retention strategies of every LaLiga clubs.

&ldquo;It is no longer enough for clubs to compete; they need to demonstrate a level of social responsibility and community awareness aligned with fan values&rdquo;

(Lasse Wolter, Director of Memberships &amp; Business Development, European Clubs Association)

<a href="https://www.ecaeurope.com/media/4802/eca-fan-of-the-future-defining-modern-football-fandom.pdf" style="color:blue; text-decoration:underline">Download ECA Fan of the Future report HERE</a>.&nbsp;

Read related Palco23 story <a href="https://www.palco23.com/marketing/generacion-perdida-de-fans-dos-de-cada-cinco-jovenes-pasan-del-futbol.html" style="color:blue; text-decoration:underline">HERE</a>.&nbsp;

Read Soccerex story <a href="https://www.soccerex.com/insight/articles/2020/the-changing-face-of-football-fandom-highlighted-by-eca-report" style="color:blue; text-decoration:underline">HERE</a>.