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CX Monthly
SUN 27 SEP | MINORITY-MAJORITY SHIFT
Demographic transformation in the States (with the majority of Americans under 17 will be from a minority background) suggests sea change for how sports marketers connect with consumer
Demographic transformation in the States (with the majority of Americans under 17 will be from a minority background) suggests sea change for how sports marketers connect with consumer

Sports preferences of consumers under 25 years old, segmented by ethnicity

Can European leagues and clubs take lessons from the American experience?  In some ways, “yes,” in other ways “no.”  That said, there are underlying take-aways that can be teaching moments for the leaders of European clubs, particularly in markets with multi-cultural populations.  A recent story in Forbes analyzes data collected from Simmons to take a look at the sports preferences of consumers under 25 years old, segmented by ethnicity.  If you read between the lines, you will understand that data is about knowing far more about your customers – and prospective customers – than their name and e-mail.  By understanding their cultural identity, you have the opportunity to personalize and customize. Read the Forbes story HERE.

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