Loading...
CX Monthly
SUN 30 AUG | DATA
Data replaces impressions as the key to driving sponsorship return-on-investment
Data replaces impressions as the key to driving sponsorship return-on-investment

Data, a massively valuable asset

By most accounts, global sports sponsorship spending will take a massive hit as a result of the pandemic – in the U.S. market, one agency predicts a $17.2 billion reduction!  However, for properties that invest in the people (with the right skills) and tools to collect, organize, segment and analyze data, it can be turned into solid gold, as brands want to connect directly with defined consumer groups – it is no longer about the number of eyeballs that see a logo – it’s about the quality and effectiveness of using a clubs assets to reach the precise people that have the highest probability of buying what they are selling.  Here is an insightful story from SportsPro based on PumpJack Dataworks’ Executive VP, Giles Morgan.

Other News
spinnerLoading...