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CX Monthly
MON 03 MAY | CHOICE
Co-op Live expected to bring in 12.5 million Euros from premium seating
Co-op Live expected to bring in 12.5 million Euros from premium seating

The arena is being build next to Etihand Stadium. 

Elevate Sports Ventures (the agency owned by Live Nation, Ticketmaster, Oak View Group (OVG), SF 49ers and HBSE), are consulting OVG on their new indoor arena in Manchester, Co-op Live, which is a development partnership with City Football Group.  Elevate has put together a premium seating plan that includes 27 suites, nine lounges and assorted club spaces that in total cover 2,300 premium seats and premium entertainment spaces. The flexibility of this arena and its wide variety of premium seating is especially essential in this market, which hopes to attract American leagues like the NBA, NHL and UFC in the future, as well as consistent live music. The buzz around this stadium helped them agree to a 15-year, $125 million naming rights deal with Co-op last September. Read more HERE and HERE.

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