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CX Monthly
SUN 30 AUG | PANDEMIC MONETIZATION
Clorox partners with sports leagues, airlines, theaters as sales soar 22% during the pandemic
Clorox partners with sports leagues, airlines, theaters as sales soar 22% during the pandemic

Clorox provides disinfecting products to help protect the players, referees and staff 

While advertising and sponsorship spending has decreased as a result of the pandemic, sports marketers are devising new platforms to attract categories that do not traditional spend.  Clorox, who make a variety of disinfectant and cleaning products, has entered into partnership with the NBA, WNBA, United Airlines and several others to demonstrate its Clorox Total 360 system to business decision-makers via digital and traditional league-controlled media platforms. 

Read more HERE.

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