AC Milan has been able to reach a pool of previously untapped customers
From the beginning of our engagement with LaLiga four years ago, G2 Strategic has emphasized that the clubs must focus on attracting new markets, especially focusing on Millennials, GenZ, women, families and small business owners. Partnering with agency WePlay, AC Milan has been able to reach a pool of previously untapped customers by re-positioning match attendance as a must-see experience. We are especially impressed that this initiative is rooted in the idea of audience segmentation (remember one of G2’s mantras is “one size does not fit all”).
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