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CX Monthly
MON 03 MAY | LUXURY
5-Star Amenities
5-Star Amenities

How some stadiums are adding butlers, private wine cellars and other luxury amenities

G2’s “70/30 rule” suggests that approximately 70% of gate receipts should come from only 30% of the seating capacity.  It’s a principle quite similar to how airlines differentiate 1st class, business class, economy+, and economy – by adding amenities, benefits and services, together with more comfortable physical seats, the airlines have learned that people who can afford luxury will pay for it.  The same principle applies for sports stadiums.

Here is a story from Robb Report that explains how some stadiums are adding butlers, private wine cellars and other luxury amenities – to drive up prices on the high end so the clubs can maintain affordable prices for the vast majority of seats (what Warriors President Rick Welts called “the Robin Hood School of Pricing.” 

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